Description
Challenge:
• Creating a bespoke branded world
• Illustrating the transformation of elements into a diamond while introducing the Cohinoor butterfly as a memorable brand motif.
Approach :
Utilising CGI to visually simplify the otherwise complex diamond creation process, making it easy to understand and visually appealing.
Solution :
• Develop custom assets to build a cohesive branded environment, positioning Cohinoor & Co. as artisans of natural diamonds.
Results :
Reach: 2.2K+
Replays: 1.2K+
Watch Time: 7+ hours
This professional campaign titled 'An Elemental Story' was published in India in August, 2024. It was created for the brand: Cohinoor & Co., by ad agency: Concept Co. This Content, Digital, and Film media campaign is related to the Jewelry industry and contains 1 media asset. It was submitted 10 months ago by Head - Digital Services: Uorja Anil Mane of Concept Co.
Credits
Advertising Agency: Concept Co., Mumbai, India
Production Company: BlinknMiss, Mumbai, India
Chief Creative Officer: Satish Modhave
Copywriter: Ranjeet Kaluskar
Art Director: Ashish Mane