Description
Bombay USA Launches Campaign for La Tropical Mixología™, Introducing the World’s 1st Distilled Beer™ Cocktail
Bombay, the creative and communications agency, is now leading marketing and advertising initiatives for Cervecería La Tropical/Heineken in the United States. The first project marking this strategic alliance is the campaign GOTTA LOVE THE MIX for La Tropical Mixología™ a new ready-to-drink (RTD) canned cocktail
Innovation, creativity, and a refreshing twist—this is what Bombay brings to Cervecería La Tropical/Heineken as its new advertising agency in the United States. This strategic partnership debuts with the La Tropical Mixología™ campaign, introducing a new ready-to-drink (RTD) canned cocktail that combines the refreshment of a cerveza with the excitement of a handcrafted cocktail. The flavors draw inspiration from the tropical vibrancy of Havana and the eclectic and entrepreneurial spirit of Miami, making it an ideal accompaniment to life’s big and small celebratory moments.
This professional campaign titled 'GOTTA LOVE THE MIX' was published in United States in March, 2025. It was created for the brand: Cervecería La Tropical/Heineken, by ad agency: Bombay. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 2 months ago.