Guerrilla 450 | The Return Of The Real Roadster

SLAPS partnered with Royal Enfield to launch the Guerrilla 450 in a saturated motorcycle market dominated by generic models and predictable storytelling. The campaign positioned the bike as a bold symbol of individuality—built for riders who reject conformity. Centered around a dystopian world ruled by clones and mindless marketing, the film used a satirical telemarketing narrative and a visual style inspired by rap music videos to create a disruptive, culturally resonant statement. The creative approach fused 90s aesthetics, kinetic cinematography, bold transitions, and gritty urban settings to contrast the soul of the Guerrilla 450 with the mass-produced competition. SLAPS successfully balanced Royal Enfield’s rebellious legacy with a modern, edge-forward direction, pushing the brand into new cultural territory and connecting with a younger, independent-minded audience. The result was a campaign that didn’t just promote a product, it challenged an entire category.