Description
Peru is a country with a coastline of more than 3,000 km along the Pacific Ocean, with hundreds of beautiful beaches that fill with people during the summer, the most popular vacation season and the perfect time to communicate our key attribute: refreshness.
During this time, the Peruvian coast is painted by its sunsets that merge with the sea as we gaze at the horizon. It is at that very moment that we discover how the fusion of colors between the sky and the sea forms a signal that reflects our presence in every summer and invites us to refresh, always with Pepsi.
This professional campaign titled 'If there's a beach, there´s Pepsi' was published in Peru in March, 2025. It was created for the brands: Pepsi and Pepsico, by ad agency: Valor Socios de Marcas. This OOH Outdoor and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 5 media assets. It was submitted 2 months ago by Art Director: Juan Campos Nolasco of Valor Socios de Marcas.
Credits
Client: PepsiCo
Agency: Valor Socios de Marcas
General Brand Director: Eduardo Poppe
General Strategic Planning Director: Rodrigo Revoredo
General Creative Director: Juan Pablo Peschiera
General Account Director: Alexandra Rojas
Creative Director: Poke Meza
Copywriter: Mariano Nacimiento
Copywriter: Steffano Castillo
Art Director: Juan Campos
Designer: Jerson Villalobos
Designer: Brandon Perez
Photographer: Alex Freundt
Retoucher: Jolin Panta
Retoucher: Jeyson Contreras
Account Director: Juan Pablo Arrieta
Account Executive: Kryscia Merino
Production House: Studio V
Producer: Paola Pastrana