Description
Plaisio, one of Greece’s most prominent appliance and technology retailers, opened their first superstore at the Athens International Airport, right beside famous global stores like IKEA and Leroy Merlin. The awareness campaign for the new opening included this set of print ads; In 3 different executions, appliances sold at Plaisio that conveniently contain the word “air” were reimagined as airlines landing at the Athens Airport, turning their name into logos that hijack the air travel industry’s artistic codes.
This professional campaign titled 'Just Landed' was published in Greece in April, 2025. It was created for the brand: Plaisio, by ad agency: Frank & Fame. This Print medium campaign is related to the Electronics, Technology and Retail Services industries and contains 3 media assets. It was submitted 5 days ago.
Credits
Advertising Agency: Frank&Fame
Creative Director: Giannis Vassilopoulos
Senior Art Director: Panos Nouveloglou
Art Director: Agapi Stamoulaki
Copywriter: Danai Kontitsi
Senior Account Director: Crisia Batzoglou
Senior Account Manager: Giota Gkela