Description
Laqasha is the nickname of a popular character on a much beloved Zulu sitcom in South Africa. He is a debt collector who always carried the leg of a wooden table, wielding it like a baseball bat (think Negan from “The Walking Dead”, if he was a debt collector). His name Laqasha is onomatopoeic, with the "qasha" part replicating the noise of bones and kneecaps cracking and breaking when he hasn’t been paid by those who owe him. In this radio spot, we see how he’s actually an entrepreneur – and just like any business owner, he needs timely payments. Most importantly, we highlight how the Absa NextGen POS System now makes receiving said payments much easier for him. Less excuses from debtors, just more on time payments. Showing just how the Absa NextGen POS System can help any kind of small business.
This professional campaign titled 'Laqasha' was published in South Africa in December, 2024. It was created for the brands: ABSA and Visa, by ad agency: Machine_. This Audio medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago by Group Executive Creative Director: Jabulani Sigege of Machine_.
Credits
Agency: Machine_, South Africa
Art Director: Tshegofatso Kwele
Copywriters: Nkululeko Vilakazi, Nyeleti Maluleka
CD: Nkululeko Vilakazi
Group ECD: Jabulani Sigege
Motion Graphics Designer: Paballo Chikala
Strategist: EmilyShaw
Account Manager: Buhle Gamede
Business Unit Director: Mara Diavastos
General Manager: Lindsey Rayner
Agency Producer: Janine Frauenknecht
Sound Studio: Sonovision Studios
Sound Engineer: Ilana Lakofski
CLIENT
Visa
Head of Marketing SSA: Zeyad Davids
Marketing Manager: Nadia Matlala
Absa
Relationship Banking Marketing Manager: Mpho Masango