Description
Global specialty coffee and tea chain, The Coffee Bean & Tea Leaf, launched its recent campaign in India titled ‘Love of Latte’, celebrating its signature iced and hot lattes. The campaign was designed to foster emotional connections with coffee lovers by highlighting everyday moments shared over a latte.
The campaign adopted an omni-channel approach, which was designed and developed by creative agency VOLUME, with a strong focus on digital innovation and storytelling.
Set against the backdrop of life’s relatable, everyday experiences, the campaign encouraged audiences to share their latte moments with friends and family — fostering meaningful, feel-good connections over a smooth and indulgent beverage.
The campaign went live across multiple platforms, incorporating creative technology elements such as shareable digital stickers & AR Filters on WhatsApp and Instagram. It targeted key urban markets including Punjab, Chandigarh, Delhi, and Mumbai, and spanned a variety of channels including print, YouTube, Facebook, and Instagram.
The initiative marked a significant step in The Coffee Bean & Tea Leaf’s commitment to deepening consumer engagement in India through personalized, tech-enabled experiences.
For more information, follow @thecoffeebeanindia on social media.
This professional campaign titled 'Love of Latte' was published on October 01, 2024. This campaign contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: VOLUME, Delhi, India
Creative Director: Rakesh Krisnotula
Creative Head: Sukriti Rishi
Account Director: Rishabh Srivastava
Associate Creative Director: Aditya Markskole
Account Manager: Priyansh Aggarwal
Creative: Taruni Sharma, Rahul Gautam, Aahan Gupta, Ankit Singh