Description
Approximately 26.5 million people in Nigeria are at risk of acute hunger, largely driven by conflict, inflation, and climate factors like droughts and floods.
This projection indicates an ongoing and worsening Food crisis in the country. For people living in extreme poverty, having two or three meals daily is a rare comfort, almost a luxury.
On World Hunger Day 2024, we reimagined luxury from the perspective of those who lack access to life's essentials. By transforming iconic luxury and logos into representations of popular Nigerian dishes, we aimed to highlight how even basic food can become a luxury for those who struggle to meet their most basic needs.
This professional campaign titled 'Luxury Foods' was published in Nigeria in May, 2024. It was created for the brand: Homemade by Edenlife, by ad agency: X3M Ideas. This Content, Digital, and Direct media campaign is related to the Delivery Services and Food industries and contains 3 media assets. It was submitted 6 months ago.
Credits
Advertising Agency: X3M Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Director of Brand Management: Temitope Ayeni
Creative Director: Anthony Wolve
Deputy Creative Director: Oladunni Williams, Kelechi Uduma
Head Of Art: Samuel Oluwagbemi
Deputy Director of Brand Management: Vivian Obiano
Copywriters: Suchet Baba, Oghie Anani, Simisola Apatira, Isaac Rufus
Art directors: Royan Hamzat, Tobi Aleji, CheChe Godswill, Sodiq Olashile, Sam Olorundare
Brand Manager: Paulina Oamen, Ibukun Sowunmi