Execution Idea: A photo booth placed in urban areas that encourages users to take photos and on the photo strips there is a qr code that provides a coupon for Califia Farms Organic Almond Milk. Messaging such as “how nutty can you get?” displayed on the booth.
Description
Nutty is used as a synonym for silly or goofy.
Insight: People enjoy almond milk for its smooth, nutty flavor.
This student campaign titled 'Nuts for Almonds' was published in United States in December, 2024. It was created for the brand: Califia Farms, by ad school: S.I. Newhouse School of Public Communications. This Experiential and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted 5 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Nadine Walker
Copywriter: Nadine Walker
Instructor: Daniel Lombardi