How will you shape the light ?
How will you shape the light ?
Description
“Light emerges from darkness,” said Pierre Soulages.
This film asks automotive designers a bold question: "How will you shape the light?"
It showcases, in a striking and original way, how OMBRA, Sekurit's latest innovation, allows for the creation and personalization of the automotive experience—through a glass roof that transitions instantly from transparent to opaque.
The film’s aesthetic plays with contrasts—black and white, shadow and light, elegance and mystery.
Chevron-patterned, diagonal, aligned with the manufacturer’s framework or inspired by the designer’s vision—each brand can now add its own distinctive signature to vehicle design.
Creativity finds a new canvas: the roof of the car.
HOW WILL YOU SHAPE THE LIGHT?
This professional campaign titled 'OMBRA' was published in France and Germany in April, 2025. It was created for the brand: Saint Gobain, by ad agency: Makassar. This Film medium campaign is related to the Automotive, Electronics, Technology, and Industrial industries and contains 2 media assets. It was submitted 28 days ago by Creative Director: de Trentinian of Makassar.
Credits
Advertising Agency : Makassar
Production Company : Gymnasium
Art Director : Jérome Berthin
Creative Director : Elzéar de Trentinian
Director : Alex Fort