For our 150th anniversary, you are the one who deserves the gift
It's our anniversary, but you get the gift.
Description
This year marks the 150th anniversary of American Standard, designers of award-winning tubs, sinks, toilets and faucets. To mark the occasion, as well as reward its current and future customers, American Standard is giving away $150,000 in down payments as part of its “150th Down Payment Contest.” From now through the end of June, 10 people will earn $15,000 each to help with the payment of a new home. All they have to do is share their story of how having a warm, inspiring and inviting home of their own would change their life and the lives of those they love. To support the contest, American Standard is fielding a comprehensive marketing program including video, digital media, partnerships with HGTV’s Home Town Show…and more. The tagline is “Life. Love. Home.” The campaign launches this month; media will run in both the US and Canada from now through the end of June. Work was created by Hanson Dodge.
This professional campaign titled 'Our Anniversary. Your Gift.' was published in United States in April, 2025. It was created for the brand: American Standard, by ad agency: Hanson Dodge. This Digital, Film, and Integrated media campaign is related to the Household Products industry and contains 2 media assets. It was submitted 14 days ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CLIENT: American Standard
CREATIVE AGENCY: Hanson Dodge
Mike Roe – Chief Creative Officer
Mike Betette – Associate Creative Director
Brady VanderHart – Designer
Michael Joyce – Production Manager
David Pollard – VP, Client Leadership
Sara Longley – Sr Account Director
Jamie Gardner - Account Executive
Jeremy Whitt – VP, Executive Media Director
Kate Schroder - Group Media Director
Mike Stefaniak - Chief Strategy Officer
Director - Tyler Jay, Tandem Inc.