True pleasure is a classic. Since 1989.
Pleasure is always irresistible. Since 1989.
The classic is timeless. Since 1989.
Pleasure is classically iconic. Since 1989.
Description
Magnum is a classic of pleasure and sensuality, since its launch in 1989. To reinforce these characteristics, we created illustrations that blend the iconic ice cream with some of the most charming and memorable scenes from cinema
This student campaign titled 'Pleasure is a classic.' was published in Brazil in July, 2023. It was created for the brand: Magnum, by ad school: Miami Ad School Brasil. This OOH Outdoor and Print media campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted 12 months ago by Copywriter: Victor Maués Rodrigues of Oliver Latin America.
Credits
School: Miami Ad School Brazil
Art Director: Bianca Dama
Copywriter: Victor Maués Rodrigues
Tutor: Érico Braga and Toni Rodrigues