Description
Everyone thinks positive messages sell more, so… we broke the rules.
While others were telling people to choose them as their pension fund, we used behavioral science: tell people what not to do, so they’d do the opposite.
Saying no, worked better than saying yes
This professional campaign titled 'SAY NO, GET A YES' was published in Colombia in January, 2025. It was created for the brand: Protección, by ad agency: Melborp. This Digital medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 27 days ago.
Credits
DGC:Santiago Mesa
Executive Direction: Carolina Jaramillo
Creative Directors:Andrés Niño/ Camilo Arroyave
Copywriter: Sara Mejía
Art Directors: Carolina Evan / Mauricio Parra
Motion Graphics: Santiago Villa /José Ramírez
Strategy Director: Sara Molina
Strategy:Tatiana García
Community Manager: Valentina Toro