Scoot out, winter!

On March 20, the scooter season officially kicks off — even if it's still cold and snowy outside.
Kick-sharing services were already back in action after a winter break competing for early users who will stay with them for the whole season.
We decided to announce the start of the scooter season too — launching pass sales for Yandex Go Scooters, despite the chilly weather.
Our idea was to "trick" nature: every detail of the campaign was designed to evoke emotion and brightness. Even under a grey sky, the visuals create a feeling that warmth is just around the corner.
We brought this to life on media facades in Moscow and St. Petersburg, featuring our most loyal riders — those who jump on a scooter from the very first day of the new season, pushing winter away with their summer spirit.
We are leaving winter behind and telling users: it’s time to ride!
March was the perfect moment to say: "Scoot out, winter!"

And as the season came to a close, we didn’t want to let summer go so easily.
To wrap up the campaign, we addressed summer directly: "Hold up, summer!" urging riders to savor every last moment on Yandex scooters.