Southern Strength
Description
Mitchum channels its Southern roots in a national campaign from Terri & Sandy that speaks to a new consumer generation focused on performance over hype.
This professional campaign titled 'Southern Strength' was published in United States in May, 2025. It was created for the brands: Mitchum and Revlon, by ad agency: Terri & Sandy. This Content, Digital, and Integrated media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted 1 day ago.
Credits
Creative Credits: Mitchum / “Southern Strength”
Client: Revlon
NA President: Geralyn Breig
Chief Digital Marketing Officer: Kelly Solomon
GM North America Professional & Niche Brands: Jacqueline Mandaro
SVP Mass Marketing Hair + Personal Care: Chandra Coleman
Senior Director of Marketing: Alicen Clarke
Director Global PR & Influencer Marketing Manager: Diyanti Camilla
Agency: Terri & Sandy
Co-founder / Co-CEO: Sandy Greenberg
President: Peyton Sutton
Head of Client Service: Lauren Rubenstein
Head of Strategy: Tracy Chapman
Strategy Director: Phil Levine
Group Creative Director (Art): Mike Cicale
Group Creative Director (Copy): Todd Condie
Senior Copywriter: Charlie Higgins
Senior Art Director: Parker Lee
Executive Producer: Daniel Maughan
Account Director: Josh Bablin
Assistant Account Executive: Renee Pearce
PRODUCTION COMPANY: Admiration
Director: Mike Cicale
Executive Producer: Tyler Isaacson
Director of Photography: Sam Kretchmar
Editor: Alex Kalsey