Nike Stick to run
Description
Nike applied its running technology to solve a common problem in gaming: worn-out left joysticks. By designing more resistant, cushioned joysticks inspired by its performance gear, the brand helped gamers keep running in the virtual world—just like it does in the real one.
This student campaign titled 'Stick to run' was published in Colombia in April, 2025. It was created for the brand: Nike, by ad school: Universidad Autónoma de Occidente. This Design, Direct, and Experiential media campaign is related to the Gaming, Sports, and Sportswear industries and contains 1 media asset. It was submitted 1 day ago by Fredy Beltrán: Fredy Beltrán Tavera of Sancho BBDO.
Credits
Advertising Agency (School): Universidad Autónoma de Occidente
Copywriter: Juan Pablo Ospina
Copywriter: Gabriela Vivas
Art Director: Daniela Villamil
Art Director: Heynner Herrera
Art Director: Fredy Beltrán
Video: Neil Muñoz