Description
We’ve all muttered something colourful after a car mishap. This ChipsAway campaign cleverly echoes those frustrated swear-filled moments we have after minor bumps and scrapes, turning them into humorous, relatable scenarios. Each ad uses cheeky wordplay to remind us we’ve all had those “choice words” moments, while positioning ChipsAway as the friendly, down-to-earth solution for repairing everyday car damage quickly, affordably and without hassle. Like it never happened.
This professional campaign titled 'Swear by us' was published in United Kingdom in April, 2025. It was created for the brand: ChipsAway, by ad agency: One Black Bear. This OOH Outdoor and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: One Black Bear
Creative Director: Jon Harrison, Rich Elwell
Art Director: Jenny Ray
Copywriter: Tristan Vere-Hoose