Description
We worked with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. Using an impactful “Before” and “After” key visual, we demonstrated how the Easy Rinse effortlessly glides through hair without clogging, offering a clean, smooth shave with ease. This clear contrast helped emphasize the product’s performance and convenience. Building on our “Switch to BIC” theme, we positioned EasyRinse as the smart choice for those seeking a hassle-free, affordable and efficient shave. The campaign highlighted how switching to BIC enhances the shaving experience, making it both quicker and more enjoyable, with no compromise on quality.
This professional campaign titled 'Switch to BIC' was published in Australia in October, 2025. It was created for the brand: BIC, by ad agency: The Reactor. This Content, Digital, and OOH Outdoor media campaign is related to the Household Products industry and contains 6 media assets. It was submitted about 2 months ago.
Credits
Executive Creative Director: Executive
Creative Director: Nick Brown
Art Director: Nathan Tighe
Copywriter: Angus Smallwood
Production company: Chocolate Studios
Retoucher: Richard Dion Wilson
Media Agency: Media Words
Media Planning/Strategy: Elise Hedley Dale