Description
Gen Z loves Nike drops, especially when those kicks are collaborations with VIPs like Jayson Tatum—the only player with footlong feet.
To turn Gen Z’s craving for sneakers into a craving for cookies, Subway launched the Footlong Sneakers—footlong sneakers for Jayson Tatum’s footlong feet.
This student campaign titled 'The Footlong Sneakers' was published in United States in February, 2025. It was created for the brand: Subway, by ad school: Miami Ad School Madrid. This 360°, Experiential, and OOH Outdoor media campaign is related to the Food and Sports industries and contains 8 media assets. It was submitted 15 days ago.
Credits
School: Miami Ad School, Madrid, Spain
Art Director: Victor Le Borgne
Copywriter: Francesco Barone