The Wonderful Feeling of Wasting Nothing
Mill "The Wonderful Feeling of Wasting Nothing"
Mill "The Confession"
Mill "The Faker"
Mill "The Date"
Description
Mill, the award-winning food recycler, has launched a new brand campaign, “The Wonderful Feeling of Wasting Nothing,” showing how reducing food waste can be cathartic, life-changing, and maybe even help you find true love. The latest videos launch on digital and social platforms, following a successful “Make Food, Not Waste” campaign in New York City. The four spots were produced by creative production agency Avocados and Coconuts, which amplified the characters' passion for the problem of food waste to an almost absurd level.
This professional campaign titled 'The Wonderful Feeling of Wasting Nothing' was published in United States in October, 2024. It was created for the brand: Mill, . This Digital, Film, and Integrated media campaign is related to the Electronics, Technology, Food, and Household Products industries and contains 4 media assets. It was submitted 6 months ago by Michele Kumar of Priya PR, Inc..
Credits
Client: Mill
Executive Creative Director: Chris Brown
Producer: Dante Taylor
Creative Director Copy: Daniel Menasché
Production Company: Avocados and Coconuts, California, USA
Executive Producer: Dalia Burde
Executive Creative Director: Amani King
Director: Chaz David
Director of Photography: David Vollrath
Line Producer: Yvette Solis
Production Manager: Gabby Occhipinti
Post-Production:
“The Wonderful Feeling of Wasting Nothing”
Editor: Dana Shaw
AE: Brendan Bric, Avocados and Coconuts
Post Producer: Tyler Dunham, Avocados and Coconuts
Animation: Jessie Renda, Avocados and Coconuts
Design: Mill
Music Supervisor: Dawn Sutter Madell, Agoraphone
Music: If It's Good To You (It's Good For You), Barbara and the Browns
Color: Jacob McKee, Primary
Mix: Matt Wood, One Union
“The Date”
Editor: Hanna Moradi, Avocados and Coconuts
AE: Brendan Bric, Avocados and Coconuts
Post Producer: Tyler Dunham, Avocados and Coconuts
Animation: Jessie Renda, Avocados and Coconuts
Design: Mill
Music: You and Me by Bridge City Revival (via Marmoset)
Color: Jacob McKee, Primary
Mix: Matt Wood, One Union
“The Faker”
Editor: Brendan Bric, Avocados and Coconuts
Post Producer: Tyler Dunham, Avocados and Coconuts
Animation: Jessie Renda. Avocados and Coconuts
Design: Mill
Music: Imagine by Gossamer Tree (via Marmoset)
Color: Jacob McKee, Primary
Mix: Matt Wood, One Union
“The Confession”
Editor: Brendan Bric, Avocados and Coconuts
Post Producer: Tyler Dunham, Avocados and Coconuts
Animation: Jessie Renda, Avocados and Coconuts
Design: Mill
Music: Imagine by Gossamer Tree (via Marmoset)
Color: Jacob McKee, Primary
Mix: Matt Wood, One Union
“Make Food, Not Waste”
Editor: Andy Fink, Mill
Design: Chris Brown & Angie McDonald, Mill
Editorial: Daniel Menasché, Mill
Motion Graphics: Philippe Vendrolini, Laboiteaclous
Music: Jungle Havoc by Noise Cake (via Music Vine)
Color: Kent Pritchett, KPColour
Mix: Tom Disher, Disher Sound