Description
In the new digital campaign titled "They took it easy", created for Anytime Insurance Company, a miniature world is brought to life through artificial intelligence. In scenes where extreme weather is prevalent, the tiny protagonists remain unfazed by the forces of nature. Wind, rain or snow, nothing can shake their composure, thanks to Anytime’s extra coverage for natural disasters.
Focusing on home insurance consumer psychology, the concept addresses the audience’s need to feel safe and reassured while respectfully transforming a grave topic into something lighter and more manageable. Extreme weather becomes a source of humor, instead of causing fear. The AI visuals offer an enjoyable viewing experience, while the tagline "They took it easy" highlights the emotional benefit of feeling protected.
This professional campaign titled 'They took it easy.' was published in Greece in March, 2025. It was created for the brand: Anytime Insurance, by ad agency: BAAS DIGITAL. This Digital medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted about 1 month ago by Managing Director: Panayiotis Kazanis of BAAS DIGITAL.
Credits
Advertising Agency: BAAS DIGITAL, Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Art Directors: Dimitris Tsiatas, Orestis Phil Aleksiewicz
Copywriter: Natalia Caponi
Graphic Designers: Dimitris Tsiatas
Motion Designers: John Roussis, Orestis Phil Aleksiewicz
Account Directors: Patty Georgopoulou, Panayiotis Kazanis
Account Managers: Michalis Gianitsaras, Eva Lymperi