Toyota Relax: Vampire
Toyota Relax: Zombie
Toyota Relax: Chainsaw
Description
In a time where algorithms reward the unexpected and attention is the new currency, Toyota is taking a bold creative turn to promote something as unsexy as… car servicing. With three horror-inspired short films, the brand introduces a fresh approach to marketing Toyota Relax – a service-activated warranty that extends your car’s coverage for up to 10 years.
This professional campaign titled 'Toyota Relax' was published in Denmark in April, 2025. It was created for the brand: Toyota, by ad agency: Marketsquare. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 16 days ago.
Credits
MARKETSQUARE
Creative Director: René Kammersgaard
Lead Creative: Louis Isaak
Digital Director: Mikkel Wendelboe
ECD / Partner: David Asmussen
Agency Producer: Nicolai Schierbeck
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TOYOTA:
Marketing manager: Nikolaj Ledet
Owner Experience specialist: Sanne Engelsted
Digital Marketing Manager: Alex Backer
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GIANTS & TOYS
Director: Gustav Egerstedt, Giants & Toys
Exec Producer: Tilde F Klinth, Giants & Toys
Producer: Niklas Jakobsson, Giants & Toys
DOP: Kenneth Ishii, Rockson Agency
SFX make & costumes: Erik Haneskog & Gunnar Haneskog, BATALJ