Description
The places we live in directly influence our emotions and our quality of life.
That's why, together with Homecenter, we set out to show Colombians that small changes in their homes can improve their lives.
This is how we created the new brand platform for SODIMAC across the entire region
This professional campaign titled 'TU CASA TE HACE BIEN' was published in Chile and Colombia in October, 2024. It was created for the brands: Homecenter and Sodimac, by ad agency: Proximity BBDO. This Integrated, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 10 media assets. It was submitted about 1 month ago by Creative Director: Nelson David Sanchez of Ogilvy Colombia.
Credits
Client: HOMECENTER SODIMAC
Agency: Proximity BBDO
CCO: Gina Lee
Creative Directors: Alfonso Pacheco, Julio ortiz, Nelson Sánchez
Copy writers: Zulma Cepeda, Ana González
Art Directors: Felipe Peinado, Thomas Hernández
Account Director: Jenny Perdigón