ADVERTISING

Coca-Cola

We All Understand

Agency: WPP OpenX

We All Understand Coca-Cola (French & Sindhi)

We All Understand Coca-Cola (Spanish & Dhivehi)

We All Understand Coca-Cola (German & Urdu)

Description

"We All Understand Coca-Cola" highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke.

Each story is written in two languages—one flowing from left to right, the other from right to left—meeting in the middle to form the silhouette of Coca-Cola’s signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand. The campaign includes OOH, print and digital executions and extends online at CocaColaStories.com.

This professional campaign titled 'We All Understand' was published on April 09, 2025. It was created for the brand: Coca-Cola, by ad agency: WPP OpenX. This Design, OOH Outdoor, and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 11 days ago.

Credits

Advertising Agency: WPP Open X, led by INGO Hamburg, Grey and Ogilvy

ADVERTISING

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