Well known. Even if not owned.
Description
Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach.
But when MG launched its new range, it wasn’t just about selling cars — it was about making the dream possible again.
These cars?
People know them.
People love them.
Even if they don’t own them.
So we created a campaign to show just how iconic MG is — through real, relatable moments that prove everyone knows these cars by heart.
We even tapped into how Egyptians talk about cars — like true salespeople.
Everyone knows the specs, the features, the price — as if they’re ready to sell it themselves.
That’s how familiar MG has become.
Not just a car. It’s part of the culture.
Well known. Even if not owned.
This professional campaign titled 'Well known Even if not owned' was published in Egypt in April, 2025. It was created for the brand: MG Motors, by ad agency: DDB. This Direct, Film, and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 17 days ago by Director: Amr haddad of Freelancer .
Credits
MG copies Egypt Kino Films DDB Egypt- TNA - Tarek Nour Advertising The Barber Shop Keeva Casting Agency@nutshell
Director: Amr Haddad
Director producer: Dalia arafa
DOP: Hamzoon
1st AD Wael Mandour 👑
2nd AD Marianne Magdy 👸🏼
Basel El Deeb Hazem El Saadani Dalia Khairy
Creative Team: ♥️👌🏻🔥
Islam Khaled
Abdelrahman Mahfouz
@Ahmed Atef
@Ahmed Ashraf
Alia Fawzi
Digital Team:
Malak Gomaa
Nadeem Megahed
Khaled Elkady
Ahmed Osama
Account Team:
Mai Ahmed
Mostafa Badawi
Walid Kamal
Client: MG Egypt
Mohamed El Sheikh
Mohamed Shiha
Moataz Hany
Production Designer: Eslam Hassan Shawky
Art Director: Fatma El-Tigany
Costume Designer: Yasmine El-Tazi
Assistant Director: Wael Mandour
2nd Assistant Director: Marianne Magdy
Casting: Keeva
Production House: Kino films
Executive Producers: Amira Sherif & @Dido
Head of Production: Mohamed Sabry Abaza
Senior Producer: Farah Dabbour
Line Producer: Mahmoud Khawaga
Assistant Producers: Yasser Sayed - Malak Yassin
Production Manager: Mohamed Hassan - Khaled Kamal Eldin
Production Team: Abdelrahman Hany - Omar Ali - Nour Hisham - Karim El-Hosainy - Bishoy Maher - Ashraf Baskouta - Mohamed Salama
Post Producer: Omar Abdelrazek
The Barber Shop team
Editing Team : Amr Rabee _ Omar Sherien
Sound design & Mix : Fady Garas
Dit : Ahmed Omar _ Amr Hossam
Post producer : Yasser Bendary
Colorist: Ahmed El Gendy
VFX: Nutshell Studios
Photographer: Omar Ehab
Digital: Mostafa Ahmed