Autism isn’t about limitations; it’s about unique perspectives. Let’s embrace different ways of learning, working, and understanding. Because seeing the world differently shouldn’t mean being seen differently. #Autism #WorldAutismAwarenessDay #Different #Kelp
Description
Kelp, a leading force in fostering inclusive workplaces, is dedicated to helping organizations build safer, more equitable environments through comprehensive DEI frameworks and leadership training. Committed to shaping a culture of understanding and respect, Kelp continuously challenges biases and encourages progressive conversations on workplace inclusivity.
In alignment with this vision, Kelp marked World Autism Day with a thought-provoking social media topical post that challenged common misconceptions about Autism. The post began with a stark portrayal of societal prejudices—statements that mistakenly equate Autism with limitation. But with a simple shift of perspective, a magnifying glass revealed the truth: People with Autism don’t learn, work, or understand less—they do so differently.
Ending with a powerful message, "Just because a person sees things differently, doesn’t mean that we should see that person differently”, the message resonated deeply, urging viewers to embrace neurodiversity in the workplace.
Through minimalist yet impactful storytelling, Kelp reinforced its commitment to fostering workplaces where differences are not just accepted but also valued. By leveraging social media to spark meaningful conversations, the message exemplified how organizations can drive change.
This professional campaign titled 'World Autism Awareness Day' was published in India in April, 2025. It was created for the brand: KelpHR, by ad agency: Big Trunk Communications. This 360° medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Advertising Agency: Big Trunk Communications
Senior Social Media Executive: Vruti Prajapati
Sr. Account Director: Divya Shetty
Concept & Designing : Vivek Tambekar
Copywriter: Celestino Creado
Head Copywriter: Priyesh Narayanan
Video Editing: Akshay Sapkale
Social Media Head: Praharsh Dixit
Executive Creative Director: Jaideep Mhapsekar