Your Dream is My World

The campaign "Your Dream is My World" was created in Iran for Schauma, a haircare brand owned by Henkel, a German multinational chemical and consumer goods company. Henkel, initially known in Iran for Schwarzkopf, sought to introduce and promote its other brand, Schauma, to the Iranian market through this campaign. The campaign included a digital video ad and an event.
The video published on digital platforms reflects the vision and positioning of Schauma as a trusted, family-oriented brand that offers a diverse range of haircare products catering to the needs of individuals across different hair types, ages, and genders.
The copy "Your Dream is My World" conveys the idea that Schauma understands and caters to the unique hair care aspirations and needs of its diverse consumer base. The campaign aims to communicate Schauma's commitment to providing high-quality haircare solutions that empower people to achieve their desired hair goals and styles.
By emphasizing the wide variety of Schauma products available, the campaign highlights the brand's ability to meet the diverse haircare requirements of the entire family, from children to adults. This reinforces Schauma's positioning as a trusted, all-encompassing haircare brand that can fulfill the dreams and expectations of consumers across different demographics.
Shcauma's brand activation event, designed to align with the campaign objectives, featured interactive games and activities that encouraged participation from all family members. The goal was to position Shauma as a brand that caters to the entire family, regardless of age, gender, or hair type.