Kokis
Kavum
Dodol
Description
The Sri Lankan New Year is about indulging in sweet treats called kavili. Kavili comes in a variety of shapes and are doused in oil to enhance the taste. But these oily sweet treats that people love to eat causes gastritis. Our campaign connected the dots between kavili and gastritisby replacing the center of three varieties of sweet treats - a 'kavum', 'kokis' and 'dodol' with belly buttons. The ads made people think about their bellies whenever they ate a treat, reminding them to keep an Eno handy when gastritis strikes.
This professional campaign titled 'Avurudu Belly' was published in Sri Lanka in May, 2024. It was created for the brand: Eno, by ad agency: MullenLowe Sri Lanka. This Digital and Print media campaign is related to the Food, Health, and Pharmaceutical industries and contains 3 media assets. It was submitted 12 months ago by Aniz Mustafa.
Credits
Chief Executive Officer |Thayalan Bartlett
Chief Creative Officer | Dilshara Jayamanna
Creative Director |Randeew Wijesekera
Senior Art Director | Akila Harison
Creative Consultant | Mayuca Pandithage
Client Services Director | Wajinie Mahanama
Photographer - Jehan Adahan
Final Artist |Re-toucher - Roshan Mallawaarachchi
Kavindya Rasangika - Brand Executive, Haleon
Harsha Ratnayake - Marketing Lead, Haleon