Description
Greater Anglia has unveiled a major new multichannel campaign, ‘Bringing London Closer’. The push, which was developed in partnership with creative agency Atomic London, aims to encourage bookings of summer leisure travel into London.
Targeting individuals, families and couples living in East Anglia, the campaign seeks to remind people how quick, easy and affordable it is to get to London by train, encouraging them to book tickets through the Greater Anglia app.
A humorous 30-second film, directed by Ivan Bird at Missing Link Films, features a young couple who, after attending a comically disappointing garage sale, decide on a whim to visit London’s Camden Market. The light-hearted spot shows just how quick and easy it is to travel from East Anglia to London by train.
The campaign's playful tone continues in a series of radio spots. Voiced by comic talents Dustin Demri-Burns and Doon Mackichan, who also featured in Greater Anglia’s ‘Flexi Season Ticket’ campaign earlier this year, the ads include a spoof game show called How Close Is It?, a mock news report about East Anglia being renamed ‘Greater Londonshire’, and a fictional police sergeant discovering London landmarks popping up across the region.
This professional campaign titled 'Bringing London Closer' was published in United Kingdom in May, 2025. It was created for the brand: Greater Anglia, by ad agency: Atomic London. This Audio, Film, and OOH Outdoor media campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 7 days ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Client: Greater Anglia
David Metherell - Head of Commercial Development
Ela Hawran-Beaumont - Senior Marketing Manager
Creative agency: Atomic London
Ewan Patterson, Creative Chairman
John Cherry, Executive Creative Director
Miles Bingham, Creative Director
Loty Ray, Head of Design
Nicky Vita, Head of Strategy
Randell Beckford, Strategist
Alex Coxhill, Producer
Louise Rudaizky, Managing Director
Katie Salt, Business Director
Matt Ferguson, Account Manager
TV & Cinema:
Production House: Missing Link Films
Director: Ivan Bird
Producer: Ben Link
Executive Producer: Heather Link
Editor: Vanessa Wood
Animation: Nexus Studios
Animation Director: Florian Caspar
VFX: Selected Works
Sound: Little Things
music: Ugly Duckling, I Won’t Let it Die
OOH:
Illusion CGI Studio
Agent B&A Reps
Radio:
Artists: Doon Mackichan & Dustin Demri-Burns
Sound: Little Things, Charlie Cooper