Toyota Relax - Chainsaw
Toyota Relax - Vampire
Toyota Relax - Zombie
Description
Toyota makes it frighteningly easy to choose service – and cuts through the cludder.
Toyota is taking a bold creative turn to promote something as unsexy as … car servicing. With a horror-inspired campaign, the brand introduces a fresh approach to marketing Toyota Relax – a service-activated warranty that extends your car’s coverage for up to 10 years.
This professional campaign titled 'Toyota Relax' was published in Denmark in April, 2025. It was created for the brand: Toyota, by ad agency: Marketsquare. This Ambient, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 5 days ago.
Credits
MARKETSQUARE
Creative Director: René Kammersgaard
Lead Creative: Louis Isaak
Digital Director: Mikkel Wendelboe
ECD / Partner: David Asmussen
Agency Producer: Nicolai Schierbeck
Photographer: Kim Tonning
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TOYOTA:
Marketing manager: Nikolaj Ledet
Owner Experience specialist: Sanne Engelsted
Digital Marketing Manager: Alex Backer
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GIANTS & TOYS
Director: Gustav Egerstedt, Giants & Toys
Exec Producer: Tilde F Klinth, Giants & Toys
Producer: Niklas Jakobsson, Giants & Toys
DOP: Kenneth Ishii, Rockson Agency
SFX make & costumes: Erik Haneskog & Gunnar Haneskog, BATALJ