There are stains that can´t be removed

In South America, over 50 million hectares have been devastated by wildfires in recent years, severely affecting areas like the Bolivian Amazon and the Paraguayan Chaco.
This tragedy has endangered countless species, disrupting ecosystems that are crucial for biodiversity, the climate, and the lives of local communities. Smoke, at unsustainable levels, has impacted the health of entire cities and their quality of life, reminding us that the air we breathe is a vital resource at risk.
However, it seems that collective memory fades faster than the smoke itself. Year after year, the scale of these fires grows, while awareness of this devastation diminishes.
How long will we continue to ignore these consequences?
Together with our client, GRUPO CAVALLARO, a cleaning supplies company with operations in Bolivia and Paraguay, we have developed a campaign aimed at inspiring deep reflection, because even though the smoke may disappear, THERE ARE STAINS THAT CAN´T BE REMOVED!
These stains, represented by the harsh reality faced by firefighters, reflect the deep, permanent scars left on our land, on our ecosystems, in the loss of millions of innocent animals, and millions of hectares of forests turned to ash, a shared responsibility we all bear.
Today, more than ever, the call is to act, to remember, and to protect what we still have left.